Digital Marketing Executive

Job Details:

  • Full-Time

Greenfi is a climate fintech startup company in ESG data science space. We are leveraging advanced machine learning to help financial institutions and corporates make timely and accurate decisions on ESG  investments. Greenfi AI & Analytics software helps businesses to improve ESG risk management and climate compliance.

Job Description:

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with interest and experience in marketing campaigns, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal sales and analytical skills.

Job Responsibilities:

  • Designing and overseeing all aspects of our digital marketing initiative including marketing database, email, and online advertising campaigns
  • Developing and monitoring campaign budgets
  • Planning and managing our social media platforms
  • Preparing accurate reports on our marketing campaign’s overall performance
  • Lead generation, pipeline creation, sales forecasting & revenue generation
  • Content production – Blogs, SEO content, Story telling, News letters, Case studies, LinkedIn posts, Posters, Video scripting
  • Startup branding – Pitching events, Accelerator programs

Job Requirements:

  • Deep interest and some experience in digital marketing campaigns
  • Knowledge of various social media platforms, best practices, and website analytics
  • Experienced with growth & distribution, pipeline creation & forecasting
  • Vision for corporate branding addressing both consumer and business segments
  • Passionate about identifying sales opportunities, implement A/B testing campaigns to generate sales leads
  • Time management and organizational skills
  • Proactively suggest new inputs and ideas in digital marketing for sustainability themes
  • Detail-oriented, dependable, and organized